The New York Times wrote in 2011 that these features were part of then-CEO Steve Jobs' extensive attention to detail, and Apple received a design patent in 2002 for its glass staircase design. Several multi-level stores feature glass staircases, and some also glass bridges. Many Apple Stores are located inside shopping malls, but Apple has several stand-alone flagship stores in high-profile locations, such as the one located in Grand Central Terminal in New York City. Overview Apple Fifth Avenue, one of Apple's flagship stores in New York City Apple's flagship Silicon Valley store, at Westfield Valley Fair in San Jose, California A May 2016 report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts. Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts however, there are limited or no paths of career advancement. Due to the popularity of the brand, Apple receives many job applications, many of which come from young workers. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. The success of Apple Stores has had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to perceived higher quality of service and products at Apple Stores. It has been granted design patents and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone flagship stores in high-profile locations.
The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close. In addition to purchasing products, consumers can get advice and help from "Creative Pros" – individuals with specialized knowledge of creative arts get product support in a tree-lined Genius Grove and attend sessions, conferences, and community events, with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time. In May 2016, Angela Ahrendts, Apple's then-Senior Vice President of retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011. Apple has expanded the number of retail locations and its geographical coverage over the years, with 526 stores across 26 countries and regions worldwide, opening its latest store in the Battersea district of London, United Kingdom on June 15, 2023. The media initially speculated that Apple would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Jobs relaunched Apple's online store in 1997 and opened the first two physical stores in 2001.
Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers and hired Ron Johnson in 2000. The first Apple Stores were originally opened as two locations in May 2001 by then- CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts.
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The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories. The Apple Store is a chain of retail stores owned and operated by Apple Inc.
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